1. Choosing a platform
Market-leading platforms: Morfoz (Turkey-focused, no-code, industry modules), Dialogflow (Google, developer-focused), IBM Watson Assistant (enterprise). If you have Turkey/KVKK compliance concerns, a local platform is recommended; for customer data handled abroad, local platforms are also typically the better choice.
2. Account creation and verification
Register with your business email, verify by SMS, enter your billing info. In Turkey, the KVKK privacy notice must be ready from day one — most platforms offer ready templates.
3. Persona and purpose
What should the assistant's "personality" be? Formal/casual, brief/detailed, which brand values should it reflect? Start with a single clear purpose (e.g. "take reservations"); you can expand later.
4. Uploading the knowledge base
Product catalogs (PDF, Excel or web URL), FAQ documents, price lists, service descriptions — modern platforms (the ones using RAG) understand all of it automatically. More knowledge = more accurate answers.
5. Channel connection and testing
WhatsApp Business API, web chat, call center, Instagram DM — connect whichever channels you plan to use, one by one. Each channel has its own approval process (WhatsApp in particular takes 24–48 hours). Run 20–30 scenarios in the sandbox, then go live.
Total time
On modular no-code platforms, an average of 2–4 hours for a small business. If complex integrations (CRM, ERP, multilingual support) are involved, 1–2 weeks. Initial weekly optimization and training is always required.