Glossary · 25 terms

AI glossary. 清晰简洁。

用简明语言解释您在AI、数字克隆和客户沟通中最常遇到的25个术语——附实际示例。

A C D G H I K L M N P R S T W C

A

AI Assistant

Also: Virtual Assistant, AI Agent

由AI驱动的数字实体,用自然语言与客户交谈并执行任务。

AI助手是基于大型语言模型(LLM)的AI驱动系统,可以与客户进行类人对话、回答问题、e sales, and automate tasks. Unlike classic chatbots, it understands context, asks follow-up questions, and manages complex conversations.

API (Application Programming Interface)

Also: Programming Interface

允许软件系统交换数据和命令的接口。

API(应用程序编程接口)是允许两个软件系统通信的定义接口。AI助手平台与CRM、电erce, payments and calendar systems through APIs. It is the foundation of modern AI assistant deployments.

C

Chatbot

Also: Conversational Bot, Chat Bot

基于预定义规则或AI运行的自动聊天系统。

聊天机器人是在网站和消息应用程序上与客户进行书面对话的自动化系统。传统聊天机器人是基于规则的(如果-那么逻c), while modern ones are AI/LLM-based and have natural-language understanding. An AI Assistant can be thought of as the evolved version of a chatbot.

D

Digital Clone

Also: Digital Twin, AI Clone, Persona

基于AI的人物复制品,模仿其声音、风格和知识。

数字克隆是人物的AI驱动副本。它模仿其声音、写作风格、表达和知识。创作者、专家和顾问使用它o answer follower questions, provide product advice, or stay available 24/7.

G

GDPR

Also: General Data Protection Regulation, EU Data Protection

欧盟个人数据保护法规——相当于土耳其KVKK的欧盟版本。

GDPR(通用数据保护条例)是欧盟的个人数据保护法规,自2018年起生效。它适用于全球任何处理ses EU citizens' data. It is largely aligned with KVKK. GDPR compliance is mandatory for AI assistants used in the EU market.

Guardrails

Also: Safety Rails, Guard Rails

Safety boundaries placed on what an AI assistant is allowed to say.

护栏是防止AI助手产生不需要的、有害的或偏离品牌输出的规则。例如:不赞美竞争对手的产品,不指ulating on sensitive topics, not asking for personal information. They are an indispensable part of enterprise AI deployment.

H

Hallucination

Also: AI Hallucination, Confabulation

当AI模型产生不存在的信息却好像它是真实的。

幻觉是指AI模型将不在其训练数据中——或仅仅是错误的——信息当作确定的事实呈现。这个问题可以在很ely be prevented with RAG, fact-checking and proper prompt engineering. It is a critical design issue for the reliability of enterprise AI assistants.

I

IVR (Interactive Voice Response)

Also: Voice Response System, Phone Menu

通过电话菜单路由呼叫者的自动化语音系统。

IVR(交互式语音应答)是经典呼叫中心的自动化系统,提供如"按1选择英语"的菜单。现代AI助手完全消liminate that menu and provide natural voice conversations — the next-gen technology replacing IVR.

K

KVKK (Turkish Data Protection Law)

Also: Turkey's Personal Data Protection Law, PDPL

土耳其个人数据保护法——定义个人数据处理规则。

KVKK(关于保护个人数据的第6698号法律)是土耳其规范个人数据在土耳其境内的收集、处理和存储的法律。企业nesses using AI assistants are required to handle customer data in a KVKK-compliant way. Privacy notices, explicit consent and data-deletion rights are core elements.

L

LLM (Large Language Model)

Also: Foundation Model, Generative Language Model

在数万亿单词上训练的AI模型,可以理解和产生自然语言。

LLM(大型语言模型)是基于数百万文档训练的AI系统,对人类语言进行统计建模。GPT、Claude和Llama等模型是其中的xamples of LLMs. They form the foundation of modern AI assistants.

M

Multi-modal AI

Also: Multimodal AI, Cross-modal AI

可以处理多种数据类型的AI:文本、音频、图像、视频。

多模态AI是一种不仅可以处理文本,还可以一起处理音频、图像和视频的AI系统。当客户在WhatsApp上发送收据照片时,AI can understand both the image and any accompanying text. A standard feature of next-gen AI assistants.

N

Intent Detection

Also: Intent Classification, Intent Recognition

AI理解客户消息背后的意图。

意图检测是对用户所写或所说内容的真实目的进行分类的过程。例如,消息"我的包裹在哪里?"映射到"订 tracking" intent. The AI then takes the appropriate action (system integration, response format, etc.) based on that classification.

NLP (Natural Language Processing)

Also: Computational Linguistics, Language AI

专注于计算机理解和产生人类语言的AI领域。

NLP(自然语言处理)是AI的子领域,让计算机理解、解释和产生书面或口头的人类语言。意图检测、named-entity recognition, sentiment analysis and machine translation are typical NLP applications.

No-Code / Low-Code

Also: Visual Builder, Citizen Developer Tools

Building software through visual interfaces instead of writing code.

无代码/低代码是指通过可视化界面、拖放和模板而不是传统代码来构建软件解决方案。现代AI平台如e Morfoz use a no-code approach so that non-technical teams can also build AI assistants.

P

Persona

Also: Character, AI Identity, Voice Profile

定义AI助手个性、语气和行为的身份配置文件。

人物角色是AI助手的"个性"——它如何说话、使用什么语气、如何处理问题。例如,"专业、热情但正式"或 "Fun, friendly, witty." Persona is critical for the consistency of brand experience.

Plug-in Module

Also: Capability Pack, Extension, Add-on

可以添加到AI助手以执行特定任务的现成功能包。

插件模块是一个现成的功能包,可以在事后添加到AI助手以执行特定任务(预订、电子商务、休假管agement, etc.). On modular platforms like Morfoz they can be added with a single click. Think of them as Lego pieces.

Prompt

Also: Instruction, System Message, Directive

提供给AI模型的指令文本,定义预期行为和任务。

提示词是用来引导AI模型行为的书面指令。一个写得好的提示词阐明AI应该做什么、应该使用什么语气以及什t kind of information it should and shouldn't provide. It's a critical concept in AI assistant deployment.

R

RAG (Retrieval-Augmented Generation)

Also: Knowledge-Grounded Generation, Knowledge Base AI

让AI从您的文档而不是它自己的训练数据生成答案。

RAG(检索增强生成)是指AI助手不只依赖其训练数据,而是从知识库中检索和使用信息 you've uploaded (documents, product catalogs, FAQs) while generating answers. This dramatically increases accuracy and reduces the risk of "hallucination."

S

Sentiment Analysis

Also: Opinion Mining, Emotion Detection

Using AI to determine whether a message is positive, negative or neutral.

情感分析是AI驱动的对文本情感语气(积极、消极或中性)的分类。它用于分析客户评论、社交媒ia and call-center conversations. A common method for automatically detecting unhappy customers.

Voice Cloning

Also: Voice Synthesis, Voice Replication

用AI复现一个人的声音,并用于新文本。

语音克隆是一种技术,它从短音频样本(通常30秒到5分钟)学习一个人的声音,然后可以用该声at voice. Modern models can produce clones nearly indistinguishable to the human ear. A consent declaration is critical for ethical use.

STT (Speech-to-Text)

Also: Speech Recognition, ASR (Automatic Speech Recognition)

将口述音频转换为书面文本的AI技术。

STT(语音转文本)是将人类语音转换为书面形式的技术。现代模型可以处理背景噪音、口音并区分different languages. Used in call-center transcripts, voice-assistant interactions and meeting-recording applications.

T

TTS (Text-to-Speech)

Also: Speech Synthesis, Voice Generation

将书面文本转换为自然声音语音的AI技术。

TTS(文本转语音)是将书面文本转换为类人语音音频的技术。现代TTS模型可以自然产生强调、情感和口音rally. Used in call centers, voice assistants and accessibility applications.

W

Webhook

Also: HTTP Webhook, Event Hook, Reverse API

在事件发生时向另一个系统发送自动通知的机制。

Webhook是一种机制,当一个系统中发生特定事件(新订单、消息、预约等)时,自动向另一个系统发送HTTP system. An AI assistant talks to an e-commerce platform via webhooks — when an order status changes, an automatic message goes out to the customer.

WhatsApp Business API

Also: WhatsApp Business Platform, Meta WhatsApp API

WhatsApp用于企业消息传递的程序化访问接口。

WhatsApp Business API是Meta官方接口,让企业以编程方式管理WhatsApp上的客户消息。它提供企业功s like AI assistant integration, multiple agents, message templates and analytics. It's different from the WhatsApp Business app.

C

Call Center Otomasyonu

Also: Voice AI, AI Call Center, Voicebot

用AI部分或完全自动化电话呼叫。

呼叫中心自动化是AI语音助手接听来电、检测意图、处理简单任务,并在需要时移交给人工坐席的过程 needed. It's the modern, natural-language version of classic IVR.

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